Hey Everyone. The discussion on Email Marketing was presented by John Bilderback. There were 5 handouts, all attached here as links.
- Why Email Newsletters ( from Constant Contact )
- Email Marketing terms ( again, Constant Contact )
- Who can You Send To? ( The permissions hand out, from Campaign Monitor )
- SnowDog Web Presentation Notes
- SnowDog Web Email Marketing Data Sheet
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Hey to Anyone who attended. This is John ( the presenter ), thanks for spending an hour to walk through this topic with me. There are a huge number of details to this – not to overwhelm anyone, again with focus this is a powerful tool.
If you want to read a great book on the topic, Seth Godin wrote about Permission Marketing back in 1999 and this is still keenly applicable today. Check it out (http://www.amazon.com/Permission-Marketing-Turning-Strangers-Customers/dp/0684856360/ref=sr_1_1?ie=UTF8&s=books&qid=1245850935&sr=8-1). Let me know if you have any questions on the topic and I would love to start a thread.
By: e2seminars on June 24, 2009
at 1:44 pm